RWD Client Area

Friendly Letters: New Website for Property Management Company

Posted on: 26th April 2018Property management company website

There’s a familial connection between letting agent Pearl Lettings and another of our clients. The property management firm’s CEO is married to a locksmith who signed on to our Digital Marketing Package last year. Having seen her husband’s firm race to the top of the Google rankings and stay there, we were the first people she called when she decided to rebrand her lettings company. The new Pearl Lettings website went live this week.

Landlords and Tenants

The team behind Pearl Lettings believe in a different way of doing property management. In their model, landlords are like customers buying services and tenants are more like end consumers. Pearl lettings were clear from the outset that the website would need pages devoted to each category, addressing the different needs of landlords and tenants. Because all of our websites are built bespoke without the use of templates, we can design a site exactly to the wishes of a client. We're not trying to fit your business into a pattern that's already been dictated. 

Searchable Property Database

The company were clear from the outset that the four main demographics to be targeted were: Professional Apartments, Family Lets, Student Accommodation and Shared Housing. Our development team built a database that could comfortably house these categories. Pearl Lettings can add and remove properties to keep the database up to date. The front-end was designed so that property information was filterable by location, property type, price, number of beds and search radius.

Blog and Social Media

Pearl Lettings have signed up to our Digital Marketing Package. We’ll be handling all their online marketing, updating the website with regular posts to their blog and posting relevant items on their social media profiles. If they decide to change something – add a ‘luxury penthouse’ category to the property database, say – there’s no extra charge. Website updates are included in the monthly fee.

RWD Director Robin Sullivan said:

“We were really pleased to add a property management firm to our client list. Our development team have built a beautiful functional website and now we’ll use our SEO skills to get it ranking for key search terms. Our content team will keep the website updated with regular posts aimed at landlords and tenants.”

If you like the idea of having a team of skilled developers, copywriters and designers working on your website and online marketing for just £595 per month, then you should sign up to our Digital Marketing Package. For more information, call our office on 01603 632552 or email

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